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Short supply chain

Van den Berg Roses manages the entire chain from plant to customer; only the last contact with the retailer goes through a service-provider. This ensures transparency. 24 hours after cutting the roses, the flowers are brought to the Netherlands by way of cooled transport. The flowers are custom made to the wishes of the customer on location in Kenya and sent as air freight.

Kuehne + Nagel provides the daily transport with door-to-door service.

The Kenyan flowers are unloaded at the Van den Berg Roses location, at the ABC Center in Poeldijk.


The flowers are unpacked, put in water and packaged for transport during the last check. They are then picked up by the transporter and brought to the retailer.

The location in Poeldijk is an excellent operating base for both England and the European continent.